Following
on from the success of 2014 which saw over 150 editing and motion graphics projects
completed, WaveFX have pushed ahead and installed a dedicated 4K editing and
colour grading suite.
4K TV, also known as ultra HD or UHD, is the next
generation of television picture quality, displaying four times the detail of
HD.
Over the past 10 years or so, we've all been settling
into the idea of HD video. Most videographers have made the
switch from standard definition DV deliveries to shooting and delivering at
1920x1080 or some other HD format. But as usual, technology marches on.
Jamie
of WaveFX commented “This isn’t
technology for technology sake, for example we stayed clear of 3D cameras and stereoscopic
editing, 4K simply allows us to film a wide shot and create several different
HD scenes from that 1 shot using a single camera – that’s pretty amazing and
gives us the flexibility when editing to create compelling
videos for our clients without the high
cost of multi-camera shoot”
If you’d like to discuss your latest video project please
call Cambridge video company WaveFX 01223 505600 or
email hello@wavefx.co.uk